Senior Growth Marketing Manager (App Installs)

Who We AreHi, we're DuckDuckGo, the online protection company and remote-first team of 400+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, our annual revenue is in the hundreds of millions USD and millions use our browser on Mac, Windows, iOS, and Android, our search engine, and the DuckDuckGo subscription. We also offer private, useful, and optional AI, including Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place.  Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work, you've come to the right place! Your Team and Role Working on the Marketing & Communications Functional Team, you'll manage paid media channels to drive profitable acquisition of new app users, aim to help millions of people take back control of their personal information, and work on related projects. Recent projects include: Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms Launching new ad channel tests and measuring incremental lift Executing in-market tests for new creative and messaging to improve app install conversion As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You'll deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing. Responsibilities may also include owning a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.  About You 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred. Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non-digital paid media management (CTV, TV, etc.). Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales. Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics. Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions. Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves. Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale. Passion for ideating and problem solving to deliver creative solutions for profitable user growth. Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written. Compensation Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation, plus stock options: United States: $190,500 USD United Kingdom: £134,600 GBP Canada: CA$253,500 CAD All other regions*: €157,350 EUR *Team members outside the US, UK and Canada are currently paid $178,500 USD. Pay converts to the EUR amount above on January 1, 2027 for Spanish team members, and approximately February 1, 2027 in all other regions.  Eligibility for com