Meta Ads Targetologist / Traffic Manager

What you'll do• Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients • Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks • Manage and optimize live campaigns — testing audiences, offers, and creatives • Run multiple client accounts simultaneously • Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM • Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself • Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks • Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations • Communicate with clients in English on campaign results and strategy Requirements• English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking • 2+ years of hands-on Meta Ads experience (agency experience is a strong plus) • Proven track record in lead generation • Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM • Experience managing several ad accounts at once • Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation) • Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer • Self-driven: you test hypotheses on your own rather than waiting for instructions on every step Nice to have• Google Ads / TikTok Ads • Experience with CRM tools (GoHighLevel or similar), GTM/GA4 • A portfolio with case studies (budget → leads → CPL) Terms• Format: full-time, remote • Rate: $1,200/month + KPI bonuses based on results • Employment type and payment method — discussed individually