Brand & Social Lead (Berlin, hybrid)

A little about us What we're building: Kittl is becoming the AI-native, operating system for creative businesses. Most businesses don't lose on product, they lose on how they show up. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team Rapid growth: 11 million users since 2022 Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build Backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox Learn more: www.kittl.com/career Your role at Kittl Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl is like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out. Tasks This role is for you if: You have a gift for language - you notice when a sentence is doing real work versus just filling space You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked You are both creative and strategic - you can go bananas with ideas, and just as readily hold the line on what keeps them on-brand What you'll do Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all Requirements Who you are 5+ years (sharp instincts, real experience, not yet coasting on a title) You have done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to. You know how to move from a wild idea to something that actually ships You've picked the channel, not just written the words - activations, partnerships, events, community, wherever your audience actually is You are comfortable being the lone brand voice in a growth-led org Background in FMCG, DTC, or consumer goods brands is a strong plus Social media or community-building experience is a plus Show us, don't tell us Send us 3 pieces (in the cover letter section) you owned end to end - a campaign, an activation, a launch, a piece of writing that did real work. For each one, tell us briefly: what you did, where it ran, and what happened. We'd rather see one scrappy idea yo