Senior Growth Manager

TL;DR🌎 Remote-first, Europe-based (must be within CET +/-3 hours) 🍰 Competitive salary + eVSOPS 🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital… 🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more 🚀 Why join Scale-up with $10.3M in funding from top-tier investors. Real traction - 30+ new customers every month, 10M+ end users monthly, and inbound already drives 65% of live pipeline. Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook. You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive. We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well. Remote-first, but we get together regularly - company-wide and as a team. The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype. What We’re BuildingWe help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month. Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell. Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product marketing engine to the next level and operationalize our micro-influencer program. 🌟 Your MissionDemand Gen You own and run integrated campaigns for key moments - product launches, category events, funding announcements You own and run our flagship program, the GTM10 Awards, end-to-end, and leverage community opportunities You build and optimize the demand gen funnel - paid, owned, and earned channels - and own the metrics that show what's actually driving pipeline You run always-on campaigns alongside the big moments, so pipeline isn't just spiky around launches Product Marketing You own positioning and messaging for new features and releases, translating product updates into customer-facing narratives You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input. You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories. Micro-Influencer: You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach. You'll work closely with Stefan (CEO) and Philipp (CoS), alongside Andrea (content/SEO) and Julia (partnerships), plus freelance design support and the sales team. About YouRequired Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work. At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one. LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic. An excellent sense of design - you know what great looks like. Organized and autonomous - you manage multiple workstreams without dropping things. Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering. Excellent English - sharp, clear, persuasive copy across formats. Nice-to-haves SEO/GEO Ex