Senior Field Marketing Manager (German- Speaking)

Diligent is seeking a Senior Field Marketing Manager (German-speaking) to join our Field Marketing department. This is a role for someone who thrives on partnering with Sales, engaging target accounts, and turning marketing activity into measurable revenue impact.    As Senior Field Marketing Manager, DACH, you’ll play a key role in driving pipeline acceleration and bookings across Germany, Austria, and Switzerland. You’ll focus on moving engaged accounts and existing pipeline through the funnel, creating opportunities for Sales through targeted ABX motions, strategic events, and opportunity-acceleration programs. Working closely with DACH Sales leadership, SDR/BDR, and central Demand Generation teams, you’ll combine strong sales partnership with hands-on execution and data-driven follow-through to deliver measurable results    This role is based in Munich and operates on a hybrid model, with 50% office-based work required. Regrettably, we are unable to provide visa sponsorship, so you must already be eligible to work in Germany.    Here’s a breakdown of what you’ll do (not all of it, just the important stuff):  Pipeline acceleration & conversion  Own regional targets for opportunity progression and bookings in partnership with DACH Sales leadership Design and run ABX programs for top target accounts, aligning outreach, content, and events to buying committees and active deal cycles Build and execute programs to re-engage stalled opportunities and push deals through late funnel stages (proof of value, executive alignment, procurement) Partner directly with Sales and SDR/BDR on account-level plays that move qualified pipeline to close      Field programs & events  Plan and deliver a DACH field calendar weighted toward late-funnel engagement:  Diligent-hosted roundtables, executive dinners, and customer/prospect briefings tied to active deals. Strategic third-party events and associations relevant to governance, risk, compliance, and audit buyers Account-specific workshops and briefings designed to accelerate named opportunities Own the end-to-end event lifecycle: briefing, invitation strategy (targeted at active pipeline/TAL accounts), on-site execution, lead capture, and structured post-event follow-up Ensure every field activity has a clear pipeline or bookings objective tied to a specific account or deal stage — not just awareness or brand reach    GTM alignment & stakeholder management  Act as the primary marketing counterpart to DACH Sales leaders and SDR/BDR managers, building trust-based relationships Co-build target account lists and territory plans with Sales, prioritizing accounts already in active buying cycles Localize sales plays, competitive positioning, and customer proof points for the DACH market to support deal progression Partner with central Demand Generation only where needed for programmatic/campaign air cover (e.g., email nurture support) — this role is not responsible for SEO/SEM, paid media, or website optimization but is heavily invested in strategy and performance associated with these channels    Budget management & ROI  Own and manage the DACH field marketing budget, prioritizing spend on programs with a direct line to pipeline conversion and bookings Build business cases for event and program investment based on account-level pipeline impact. Track spend vs. plan and report on program performance: opportunity progression, pipeline acceleration, bookings, and ROI Recommend what to scale, optimize, or stop based on conversion results rather than top-of-funnel volume metrics  Data, process & martech  Use Salesforce and relevant sales/marketing tools (e.g., 6sense/intent, Outreach, Gong) to monitor acco